Indian actor, director, and producer Abhay Deol has slammed Bollywood stars for acting in fairness careem ads and promoting the pseudo-standards of beauty, making a major chunk of the population to suffer from inferiority complex.
Abhay Deol’s remarks have surfaced as Social activists and people from different walk of life in India have started campaigning against fairness creams after BJP parliamentarian Vijay Tarun remarked on South Indian ethnic groups, to prove that India is not racist.
Abhay Deol targeted the Bollywood actors who are making people believe that their color of skin is not making them adorable enough, hence they need to use some beauty product for looking more attractive and acceptable in society.
While pointing to the ads by fairness creams, Abhay Deol said, “There’s a lot more of these campaigns that are blatantly and sometimes, subtly selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell, that it is dreaming false or racist.”
Abhay Deol didn’t spare Bollywood celebrities like Shah Rukh Khan, John Abraham, Vidya Balan and Deepika Padukone for woking in such campaigns.
Shah Rukh Khan
Crime committed by Shah Rukh Khan was double, his ad was not only racist but also misogynist.
Deepika has successfully made to Hollywood, perhaps it was the magic of her two in one fairness careem, that her eyes appeared shinier in addition to facial skin that looked more brighter and fairer.
It seems that all the rant about women empowerment by Vidya Balan is nothing more than a strategy to develop a niche of film audience and then stand distinguish among her contemporaries. The lady is still urging Indian women to be more fair, as their natural complexion is not at par with beautiful standards.
Is India really not a racist country? This ad by John Abraham gives an answer in no. As there is a considerable need of moving from darker to lighter shades, what if all these fairness creams are not able to get this task done. Would these corporates provide money to the South Indians, so that they can have surgeries to lessen the Melanin levels in the skin?
Sonam Kapoor, the style icon of Bollywood is also not behind in making her fans to follow stereotypical beauty standards.
Finally, Abhay also reveals about a relatively responsible advertisement that features Nandita Das and encourages the women to remain confident in whatever natural complexion, they possess.