It seems that success of the Amir Khan’s blockbuster film Dangal has invoked a social activist in him who has now become a perfect choice for advocating the women empowerment.
Recently, an advertisement of the Amir Khan emerged on Indian channel where he promoted the message of women empowerment in a unique way and presented the idea of a retail business of sweets that carries its name as “Gurdeep Singh and Daughters.”
Ironically, the channel that is advertising under the slogan of “new thinking necessary” runs only on the soap operas that feature a woman as a crippled creature who has to tolerate the stoicism of the patriarchal society.
Apart from this conflict in giving a message contradictory to the content channel usually shows, selection of Amir Khan for this advertisement was indeed a brilliant idea given the Dangal’s success.
How come an audience wouldn’t accept the girls supporting their father in business when they gave an overwhelming response to daughters who entered in a game like wrestling for pursuing the dream of their father.