The Competition Commission of Pakistan (CCP) has issued show cause notice to Kaymu, an online shopping platform, for using deceptive marketing practices while betraying customers and impacting the fair competition.
Kaymu misled the consumers regarding the resolution of disputes between buyers and sellers, return policy, payment and shipping methods, and vague terms and conditions while violating of Section 10 of the Competition Act, 2010.
CCP took action after a Pakistani citizen complained about Kaymu.pk alleging that online retailer was involved in deceiving marketing practices that were in violation of law.
According to the complainant, the online shopping website guarantees a safe and highly cooperative platform for buyers and sellers. However, in contrast to the stated facts on ‘Kaymu.pk,’ it rather allows the vendors to commit fraud and mislead customers about the services provided while placing an order as well as in after sale services.
After analyzing the facts, the inquiry report found ‘Kaymu.pk.’ Of deceiving its customers via self-contradictory information provided on the website and by the omission of fair warnings about the seller’s return policy. Moreover, as against the stated claims, the site fails to act as a true mediator by absolving itself from confirming the reliability of the sellers on its website.
The inquiry also found that ‘Kaymu.pk.’ Claims to offer multiple delivery and shipping options to the customers. However, in reality, those options are not available to the consumers.
In Pakistan, e-commerce business is growing day by day. Still, the mechanism that ensures the consumer rights of online customers still lacks up to a certain extent, analyzing the experience of customers through social media also reveals that online customers are not much satisfied from their shopping through e-commerce websites as they don’t always get what they are offered to buy.