Ignoring the threat of COF (Cable operators Foundation) to close down the cable transmission, PEMRA has started the historic auction of Pakistan’s first DTH (Direct to Home) license in Marriot Hotel Islamabad.
Chairman PEMRA Absar Alam is overseeing the process of bidding which is being broadcasted live of social and electronic media (only PTV as cable operators have boycotted and refused to show the process of bidding by closing down the transmission).
PEMRA is opening the sealed bids live before the camera to ensure transparency of process. The highest bid mounted up to PKR 900 million within the first hour of initiation.
The license wouldn’t be granted by keeping view the highest bid rather technical competency of the winner would be given priority, as authority wants to make sure that consumers interests remain safe and they can benefit from the high-quality end product.
A boycott of cable operators and government’s nonchalant attitude is evidence that authority is hell-bent on considering the consumer’s rights that cable operators are exploiting by transmitting distorted and disrupted analogue signals.
These are the companies that were shortlisted for the second round of DTH bidding.
DTH license auction would bring the new era to Pakistan’s broadcasting history by allowing viewers to transmissions from their favourite channels. Programs powered by the high-definition quality and great digital signals would make T.V viewers to experience entertainment in an entirely new way. After the successful auction of the 3g and 4g, now DTH technology together would take Pakistan to enter a new era of telecommunication.
There is no doubt that a new entrant in the market always heralds competition of existing player. Same has happened to cable operators after the DTH auction. The government has assured that DTH technology would become operational after one year of the bidding, but still, cable operators are showing their reservations and asking the government to satisfy their concerns.