Here comes the Pakistani shoe brand Mocciani which is all set to compete for the international shoe brand.
One way of catering to the needs of a market that look for international fashion brands is by utilizing the locally existing brands; This is what Mocciani is doing. In Pakistan, even working class is very much brand conscious and already existing brands fail to satisfy their needs. They want to have expensive fashion products but can’t afford them.
Mocciani an emerging shoe brand in Pakistan that offers the stylish footwear of males and females and satiates the needs of working class amiably.
The unique feature of Mocciani brings international style and fashion in the form of local, affordable brands, something that aptly fits the brand philosophy of Less is More. Yes, if a Pakistani shoe brand can offer high quality and international standard products within affordable range then it complies with the slogan of less for More.
Mocciani is already within access of a significant customer base with its outlets in 13 stores all over the Pakistan including Multan, Lahore Gujranwala, Faisalabad, Quetta, Rawalpindi, and Peshawar. The brand is also on its way to being launched in Sindh with Karachi as a starting point.
Currently, Mocciani offers the women footwear starting from 3000-4000 and women footwear starting from 4500. The products include casual, formal and shoes for all the occasions. The company deems international brands such as Gucci, Louis Vuitton, etc. as the market leaders and looks forward to competing them in the local market mainly.