Outlook Pakistan) PMLN government has given more than Rs11 billions of taxpayers’ money to different Pakistani media houses apparently to run its advertisements of various projects.
The federal information and broadcast ministry revealed this in a report submitted to the Senate. A copy of it is available with Outlook Pakistan.
The report revealed that PMLN government had spent more than Rs 11bn for ‘marketing’ and advertisement of its projects.
Top among the receivers are Geo/Jang group and Dunya media group.
From the year 2013 to 2016, more than Rs 8bn were given to the print media while Rs 3bn were doled out to electronic media by the PMLN government.
The amount spent on electronic media advertisements for the year 2013-14 was Rs 1.4 bn, for the year 2014-15 it was Rs 2.2bn, for the year 2015-16 it was Rs 2.8bn from July 2016- December 2016 it was Rs 1.6bn making a total of Rs 8.1bn.
The money given to electronic media in the year 2013-14 was Rs 40.5mn. In the year 2014-15 it was Rs 93.1mn, in the year 2015-16 it was Rs 2.2bn making it a total of more than Rs 3bn.
Paying money to the media houses as the advertisement expense is another form of political bribe that bars the media persons to bring into limelight the facts that could be hostile to concerning parties.
PMLN already enjoys the reputation of being a political party habitual of using the bribe to influence the media houses and journalists for making them speak in its favor.
As the election season is approaching ruling party is coming with more lucrative slogans for pseudo developmental projects. Now, to carry on the tradition of advertising the spoken but never done deeds, it would spend more money from its treasury. Our people should be ready to hear the government’s endless praise from the Pakistani media outlets on their personal expense.
PML-N government has always failed in setting its priorities right when it comes to developmental projects. Even the billions spent on Metro, and infrastructural projects seem to go in vain as health and education sector are suffering badly due to a shortage of funds. If the hefty amount of 11bn Rs were not spent on creating the words of mouth for the government’s favor and allocated to the health sector, then sick patients who died on the cold floor of hospitals would have been able to take better treatment.
The kitchen cabinet of the premier which comprises Khawaja Asif, Ishaq Dar, Khawaja Saad Rafique and Pervaiz Rashid has reportedly approved huge spending on media. – Outlook Pakistan.com.